Adrienne Shaw reveals that her work is politically and ideologically driven.
She comes to the conclusion that not only do gamers need to change but the entire industry needs to change because the free market has a natural mechanism for coping with demand - a "plurality of markets" - and this is, for some reason, a bad thing.
As always, my thanks to Kerberos and Phil Shill for all their help researching this.
Why Gamers Had to Die, Part 1: Gamers Don't Need Diversity
Do you identify as a gamer?
ESA 2010 gaming statistics
Gender breakdown of gaming audiences